Marketing Analyst

Company: D50 Media
Location: Brookline
Posted on: August 2, 2022

Job Description:

D50 media is seeking an experienced senior marketing analyst to help us make informed marketing decisions and will be critical to driving growth of our national personal injury legal client. Your strategic mind will help us develop processes, reporting, and dashboards to better understand our marketing data and help improve KPIs in our lead generation campaigns. You will track KPIs and trends in way that enables cross-company visibility and present your insight to key stakeholders with relevant and timely growth recommendations. The ideal candidate will have a strong background and passion for statistics and data analysis while also possessing a keen understanding of both online and offline marketing, digital analytics, and conversion optimization. You will report to the Director of Paid Media & Analytics.About Our Team:D50 media is a marketing agency that creates enterprise-level brands centered on organic content creation, search engine optimization, web conversion, analytics, website management, and lead generation. Our team has years of experience generating and converting leads for personal injury law, financial settlements, experiential entertainment, healthcare, education, and non-profit clients. We are driven by data and obsessed with results.We see data differently. Our no-silos approach to marketing uncovers the patterns and connects the dots across all channels. We are hell-bent on optimizing everything, making sure our clients are connected with the targeted audiences and leads they seek.Our agency has a long history of success in some of the most competitive digital marketing spaces, due in large part to the hard work, talent and depth of experience that each individual brings to our team. We pride ourselves on having built a culture where everyone's ideas are valued - regardless of their position or time with the company. This top-notch team is relentless in building best-in-class digital experiences and achieving the goals of our clients. What You'll Do:

• Design and implement ad hoc and automated analysis, summary tables, charts and dashboards via Salesforce, IBM Cognos, and Excel to illustrate theories.
• Host insights meetings to present visualizations and findings to colleagues and executives
• Identify areas of opportunity and communicate insights to marketing channel managers. Provide proactive recommendations with rationale and documentation.
• Collaborate with coworkers to effectively measure multi-touch performance of Television, Paid Search, SEO, Social Media, Display, Direct Mail, and everything in between.
• Directly interact with agency management and client executive leadership to gather requirements, construct and demonstrate analysis of the customer journey.
• Recommend ways to optimize and improve ROI/campaign performance.
• Identify new questions or problem areas for marketing and select the appropriate analytical methods and models.
• Assist with testing analysis (websites, marketing channels, etc.)
• Identify tracking inconsistencies and work with marketing teams to resolve.
• Research new digital analytics platforms, propose best fit, work with development team to implement.
• Conduct analysis to uncover insights about our users through cohort analysis, funnel analysis, user segmentation, etc.
• Research competitors and market changes that affect our marketing programsWhat You'll Bring:
  • 5+ years hands-on digital marketing analysis
  • Bachelor's degree in a relevant field or a quantitative discipline
  • Relentless curiosity to find the why for the what through independent analysis.
  • Excellent written and verbal communication with the ability to turn spreadsheets into data stories.
  • Ability to translate analysis clearly and partner with marketing stakeholders and executive leadership
  • Ability to prove theories to varying audiences and backgrounds.
  • Strong foundational knowledge of demand generation methods and processes including marketing and attribution models required.
  • Proficiency in Google Analytics, or other digital analytics platforms.
  • Experience implementing analytics platforms
  • Expert-level experience with Excel required
  • Strong organization skills, time management skills, detail-oriented, and ability to multi-task
  • Strong team player with a positive attitude and a focus on learning with a continuous improvement mindset.Compensation & Benefits:This is a full-time paid position with the potential for advancement pending excellent performance. Salary is commensurate with experience plus excellent benefits and bonus opportunities. Some of our benefits include:
    • 401(k) Plan with discretionary matching (historically has been 100%, dollar-for-dollar)
    • Attractive benefits package including 100% employer paid medical coverage for employee only (50% employer paid medical coverage for spouse/dependents), and Voluntary Dental, Vision, Life and Worksite benefits (accident, hospital confinement) through well-known providers
    • Discretionary year-end bonus
    • 14 paid holidays, including Juneteenth
    • Generous PTO; 17 days in year 1
    • Professional development funding - gain a certification or get recertified
    • Lunch & Learns - short form digital learning/education experience taught by employees
    • Holiday costume contests - prizes awarded
    • Opportunities for charitable giving/giving back to the community
    • Passionate Slack channel banter spanning pets, shout-outs, food, books and more
    • Employee referral bonus program - paid out after 90 days
    • An entrepreneurial, forward-thinking culture that is supportive and collaborative
    • No travel and remote work-from-home opportunityHow to Apply:If you feel you are qualified for this position, we look forward to hearing from you! Please submit a resume that shows your experience as it has prepared you for this role.

Keywords: D50 Media, Brookline , Marketing Analyst, Advertising , Brookline, Massachusetts