Marketing Analyst
Company: D50 Media
Location: Brookline
Posted on: August 2, 2022
Job Description:
D50 media is seeking an experienced senior marketing analyst to
help us make informed marketing decisions and will be critical to
driving growth of our national personal injury legal client. Your
strategic mind will help us develop processes, reporting, and
dashboards to better understand our marketing data and help improve
KPIs in our lead generation campaigns. You will track KPIs and
trends in way that enables cross-company visibility and present
your insight to key stakeholders with relevant and timely growth
recommendations. The ideal candidate will have a strong background
and passion for statistics and data analysis while also possessing
a keen understanding of both online and offline marketing, digital
analytics, and conversion optimization. You will report to the
Director of Paid Media & Analytics.About Our Team:D50 media is a
marketing agency that creates enterprise-level brands centered on
organic content creation, search engine optimization, web
conversion, analytics, website management, and lead generation. Our
team has years of experience generating and converting leads for
personal injury law, financial settlements, experiential
entertainment, healthcare, education, and non-profit clients. We
are driven by data and obsessed with results.We see data
differently. Our no-silos approach to marketing uncovers the
patterns and connects the dots across all channels. We are
hell-bent on optimizing everything, making sure our clients are
connected with the targeted audiences and leads they seek.Our
agency has a long history of success in some of the most
competitive digital marketing spaces, due in large part to the hard
work, talent and depth of experience that each individual brings to
our team. We pride ourselves on having built a culture where
everyone's ideas are valued - regardless of their position or time
with the company. This top-notch team is relentless in building
best-in-class digital experiences and achieving the goals of our
clients. What You'll Do:
- Design and implement ad hoc and automated analysis, summary
tables, charts and dashboards via Salesforce, IBM Cognos, and Excel
to illustrate theories.
- Host insights meetings to present visualizations and findings
to colleagues and executives
- Identify areas of opportunity and communicate insights to
marketing channel managers. Provide proactive recommendations with
rationale and documentation.
- Collaborate with coworkers to effectively measure multi-touch
performance of Television, Paid Search, SEO, Social Media, Display,
Direct Mail, and everything in between.
- Directly interact with agency management and client executive
leadership to gather requirements, construct and demonstrate
analysis of the customer journey.
- Recommend ways to optimize and improve ROI/campaign
performance.
- Identify new questions or problem areas for marketing and
select the appropriate analytical methods and models.
- Assist with testing analysis (websites, marketing channels,
etc.)
- Identify tracking inconsistencies and work with marketing teams
to resolve.
- Research new digital analytics platforms, propose best fit,
work with development team to implement.
- Conduct analysis to uncover insights about our users through
cohort analysis, funnel analysis, user segmentation, etc.
- Research competitors and market changes that affect our
marketing programsWhat You'll Bring:
- 5+ years hands-on digital marketing analysis
- Bachelor's degree in a relevant field or a quantitative
discipline
- Relentless curiosity to find the why for the what through
independent analysis.
- Excellent written and verbal communication with the ability to
turn spreadsheets into data stories.
- Ability to translate analysis clearly and partner with
marketing stakeholders and executive leadership
- Ability to prove theories to varying audiences and
backgrounds.
- Strong foundational knowledge of demand generation methods and
processes including marketing and attribution models required.
- Proficiency in Google Analytics, or other digital analytics
platforms.
- Experience implementing analytics platforms
- Expert-level experience with Excel required
- Strong organization skills, time management skills,
detail-oriented, and ability to multi-task
- Strong team player with a positive attitude and a focus on
learning with a continuous improvement mindset.Compensation &
Benefits:This is a full-time paid position with the potential for
advancement pending excellent performance. Salary is commensurate
with experience plus excellent benefits and bonus opportunities.
Some of our benefits include:
- 401(k) Plan with discretionary matching (historically has been
100%, dollar-for-dollar)
- Attractive benefits package including 100% employer paid
medical coverage for employee only (50% employer paid medical
coverage for spouse/dependents), and Voluntary Dental, Vision, Life
and Worksite benefits (accident, hospital confinement) through
well-known providers
- Discretionary year-end bonus
- 14 paid holidays, including Juneteenth
- Generous PTO; 17 days in year 1
- Professional development funding - gain a certification or get
recertified
- Lunch & Learns - short form digital learning/education
experience taught by employees
- Holiday costume contests - prizes awarded
- Opportunities for charitable giving/giving back to the
community
- Passionate Slack channel banter spanning pets, shout-outs,
food, books and more
- Employee referral bonus program - paid out after 90 days
- An entrepreneurial, forward-thinking culture that is supportive
and collaborative
- No travel and remote work-from-home opportunityHow to Apply:If
you feel you are qualified for this position, we look forward to
hearing from you! Please submit a resume that shows your experience
as it has prepared you for this role.
Keywords: D50 Media, Brookline , Marketing Analyst, Advertising , Brookline, Massachusetts
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