Director of Digital Marketing

Company: XRHealth
Location: Brookline
Posted on: February 22, 2021

Job Description:

The Role
XRHealth is looking for an experienced Marketing Leader to join our fast-paced, high-growth business! The role has the responsibility to run our--marketing team, whilst--focusing on our digital marketing activities. You will provide input and oversee all our strategic and creative aspects of our marketing initiatives. You will also manage the performance and optimization of the marketing department in order to best guide and develop the business's commercial efforts.
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The Director of Marketing--will:

• Ensure that our marketing activities are efficient, dynamic and cost effective
• Operate--the funnel ---create content,--develop lead nurturing--campaigns, deploy lead scoring, build attribution models & make demand--generation activities actually generate demand (i.e. that which converts)
• Propose--and run marketing--campaigns
• Collaborate--with external agencies--while managing and driving internal resources to support campaigns, branding, and customer acquisition
• Track--marketing performance - tuning analytics to measure and compare the effectiveness of varied marketing activities.
• Own--marketing data as a strategic asset - take responsibility for the data and the analysis that fuels our entire marketing machine.
• Communicate--marketing to other functions - with process and tech links into sales, talent recruitment and customer care The ideal candidate should have:---- 7+ years marketing experience, with 2 years' experience serving in a managerial capacity--of a lean team (2+ direct reports) Experience working in the healthcare industry and/or tech startup preferred. Demonstrated ability to produce engaging, and at times technical, content for B2C audiences. Proven track record of producing ROI-positive content and the ability to analyze data to demonstrate success. Fantastic project management skills both in managing internal and external resources. Ability to balance speed and attention to detail. Ability to connect and work well with cross-functional team members. Ability to thrive and adapt in a high growth, rapidly changing environment.--

Keywords: XRHealth, Brookline , Director of Digital Marketing, Advertising , Brookline, Massachusetts